Star journalists are flocking to Substack for editorial freedom and income, but readers face growing subscription overload – raising questions about how long the newsletter boom can last.
The platform had long resisted using a checkmark system (preferring a domain-based verification method), but the need for a user-friendly trust signal became hard to ignore.
With Threads rapidly approaching X’s audience size and Bluesky’s momentum slowing, marketers and media professionals must rethink their real-time platform strategies to stay ahead.
With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
